Social Media for Units

APS encourages units to utilize social media tools to help them achieve their goals, as well as the goals of the Society. Social media, such as Twitter and Facebook, may help units reach and engage members, share news and information, and connect with the public.

Starting Out on Social Media

Before creating a social media account, it is critical that you and your volunteers fully understand the commitment and time required to run a successful social media account. Many units have tried, most have failed.

APS staff can help you get started and should be given admin access to any APS-branded account. But, your social media team is ultimately responsible for maintaining the day-to-day operations of your account.  

We recommend that you have a dedicated social media manager approved by your executive committee. This person can be a volunteer or a member of your executive committee. This person or team will be responsible for maintaining the social media account by posting daily, interacting with and engaging users, and obtaining more followers.

Contact the social media team at social@aps.org to get started.

Online Communication Policies 

Units participating in social media should read and follow the APS communications guidelines.