PhysicsCentral Takes on a New Look and Feel
Clearly PhysicsCentral needed an upgrade if it wanted to maintain its core audience of members of the public with an interest in science, especially students at all levels from middle school through university. Rather than do it piecemeal, it was decided last year to undertake a complete redesign.
The new PhysicsCentral was launched in May, and as can be seen by comparing the two pictures, the look is very different. Underneath the design is a dynamic architecture that accesses the content more efficiently and brings more of it to the home page. The site now features its own blog, Physics Buzz, and APS Head of Public Outreach Jessica Clark, who runs PhysicsCentral, is busy collecting a series of podcasts and vodcasts that will augment the text and pictures format of the earlier material.
“A lot of work went into the redesign,” says Clark. “The new site is interactive with tons of fun new features which will engage all levels of users, from K to grey.”
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Staff Writer: Ernie Tretkoff
Contributing Editor: Jennifer Ouellette
Art Director and Special Publications Manager: Kerry G. Johnson
Publication Designer and Production: Nancy Bennett-Karasik
Science Writing Intern: Nadia Ramlagan