APS LogoHere is the new logo that the American Physical Society will begin using immediately, on stationary, business cards, various other publications and the web.  It differs from the old logo by virtue of the prominent inclusion of the word "physics."

The purpose of this addition is to make clear, to non-physicists, the essential nature of the society in a way that the name "American Physical Society" does not.

Marvin Cohen, who was APS President in November when the logo was approved by the Executive Board, says "I like the logo.  At least now when you are in an elevator at an APS meeting and someone looks at you badge, they won't as you about sports."

He is optimistic about the logo's utility.  "I think that the new logo, if used well - perhaps with tag lines -  will get us past many of the identity problems we've had.  But if the logo change doesn't work, in 2 or 3 years we may consider going forward with a full name change."  The issue of a name change to "American Physics Society" was explored via a member survey last summer, but was put on hold when legal and financial problems proved greater than anticipated.

APS encourages the redistribution of the materials included in this newspaper provided that attribution to the source is noted and the materials are not truncated or changed.

Editor: Alan Chodos
Associate Editor: Jennifer Ouellette
Staff Writer: Ernie Tretkoff

January 2006 (Volume 15, Number 1)

APS News Home

Issue Table of Contents

APS News Archives

Contact APS News Editor

Articles in this Issue
Executive Board Passes Resolution on Office of Science Budget
What's in a Logo?
Dallas To Host 2006 APS April Meeting
Hydrodynamics, Small-Scale Flows Highlight 2005 DFD Meeting
And the Textbook is Thi-i-is Thick....
New APS President Highlights Research Funding, Upcoming Changes in APS Personnel
Second Successful Joint DNP/JPS Meeting Held in Hawaii
Senators Express Concern Over Layoffs and Run Times at RHIC and Jefferson Lab
Council Passes Memorial Resolution for John Bahcall
SESAPS Holds Annual Fall Meeting
The Mandelbrot Set
Pay Attention or I’ll Collapse Your Wavefunction
The Back Page
Members in the Media
This Month in Physics History
Washington Dispatch
Zero Gravity: The Lighter Side of Science
International News