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1) Establish goals. Once you identify what your outreach program is going to be,
2) If this is a public event and you want to invite the public – make sure you submit your event to community calendars, including the Arts, Activities, or even Science sections of your local papers. And don’t forget to put it on the university master calendar – you would be surprised how many members of the public go to that everyday to see what is available for them to take part in.