Level 3 - Enhanced

Social Media Levels

You’ve run a successful Twitter/Facebook/LinkedIn/Instagram/Other account in Level 2 for a considerable amount of time, so you may consider adding another social media profile to your unit’s digital repertoire.

Note: Units may not participate in Level 3 without first managing a successful social media account in Level 2.

Service Description 

Level 3 includes all of the services from Level 2.  

What’s Included 

  • Strategy consult – APS will work with your team to update goals, enhance your social media strategy to include additional accounts, and identify additional metrics for measuring effectiveness

  • Account setup – APS will set up, brand, and optimize your new social media profile including graphics (This is required. APS must maintain administrative rights on all APS branded social media accounts)

  • Account monitoring – APS will routinely monitor your accounts for spam, inappropriate posts, missed opportunities, etc.

  • Biannual reports – APS will provide biannual reports that include information on your account growth and post engagement

What’s Required of Your Unit

A dedicated social media manager approved by your executive committee. This person can be a volunteer or a member of your executive committee. This person or team will be responsible for maintaining the social media accounts by posting daily, interacting with and engaging users, and obtaining more followers.

Get Started 

Email social@aps.org to get started today!