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APS sends out about 62 unit emails per month to 46 APS Units. On average, 39% of the recipients will read the email and 4% will click on the email (this is much higher than the industry average of 25.2% open and 2.8% click). 1.5 members will unsubscribe from every unit’s email each month.
The average unit sends out two emails per month. Some units send as many as 11 emails per month!
All of our messages conform with the CAN-SPAM Act of 2003 and always include:
If you, or any of your unit’s members, are having trouble receiving unit emails, please contact the email marketing specialist, Ryan Kneapler at firstname.lastname@example.org.
Email requests can only be made by a member of your unit’s executive committee. Requests should be emailed to email@example.com. Send any pictures you want included in JPEG, GIF or PNG format, or include a web link (pictures in a Word document cannot be included). Please note that we will send it out as quickly as possible, but it may take up to 48 business hours.
We are happy to provide analytics for specific emails. Email firstname.lastname@example.org and let us know what email you’d like to learn more about.
How often should I send emails?
That depends on your unit. Some units send one a month, while others send three a week. Ask your members what they prefer, or contact us for assistance. The email marketing specialist (email@example.com) can look at past data and make a recommendation.
Some unit members aren’t getting our messages. Why?
There are a few reasons:
Our emails aren’t SPAM, why are they being marked as SPAM?
Most email clients (Gmail, Outlook, Apple Mail), automatically determine what looks like SPAM or unwanted information. The client either rejects the email completely or moves it to the spam folder. APS takes a number of steps to make sure our emails aren’t marked as SPAM, but some still get marked as such.
Can I attach a file in my email?
No, but we can upload and link to the file. This is an email best practice as it lowers the odds of being caught in a SPAM filter and improves deliverability. This will be done automatically, so there is nothing you need to do when requesting your email.
Want more tips? Email firstname.lastname@example.org and we’re happy to help.