The importance of Public Relations

PR is vital to outreach programs.

PR is all about building relationships to advance, promote, and benefit the reputation of you yourself, your department and institution
PR is about communicating your message to gain allies, advocates, supporters, etc. in the community and the institution
It aids in marketing the department for recruitment purposes and can lead to improved quality of student applicants
It demonstrates to funding agencies that you are making a difference and actually have results
It can improve the reputation of an individual department
It can also serve the greater physics community by convincing the public that “quarks, quantum dots, and nanostructures are cool”
It can lead to strong community and industrial partnerships, and even financial support

The more PR you do, greater potential for even moremedia exposure

PR is not just media relations