Evaluation: "How do we know we are doing a good job?"

  • Accountability is BIG for NSF
  • Pay attention!
  • Develop visitor surveys with more open ended questions
  • Consider formative versus summative evaluations
  • Survey Questions should be tied to program/exhibit goals
  • Find out what do visitors want?
  • Ask about what visitors enjoyed, learned
  • Provide incentives to participate in surveys and other evaluations
  • Immediate feedback is important
  • Online surveys can also be helpful – check out surveymonkey.com to create free surveys, that are easy to make and easy to use.
  • Take advantage of visitor self-reporting
  • Consider using follow-up to surveys of classes and groups.
  • Establish follow-up on training of university volunteers
  • Establish frameworks for evaluation that can be shared with other centers ands institutions, e.g. informalscience.org