Establishing Purpose and Goals
The basic goals of presenting a Demo Show outreach program are many and can include:
- To bring physics (and science in general) concepts and demos to populations who are not normally exposed to these subjects
- To excite people about physics
- To encourage people to become more interested in physics
- To stimulate support for your department, university, you, and physics in general in the form of financial gifts, legislative support, etc.
- To create a media “buzz” around physics and you and your department specifically (see Public Relations)
- To recruit students to study physics
Of course, you may have your own goals for deciding to do a Demo Show, as compared to another type of outreach program. These goals may have to do with the audience for which you are presenting, or a presented opportunity. For example, if your campus is holding "Take Your Child to Work Day" festivities, you can organize a Demo Show that the kids and their parents can attend. You might not even have to promote it much – you can use the festivities’ in-house marketing muscle to promote the show to the kids.